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意大利prada皮包公司

Prada Group

针对女性的箱包系列(奢侈品)

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您当前的位置/Your current location:内蒙古快3/Home » 新闻/News » 普拉达向大品牌时代迈进 未来销售将持续增长
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普拉达向大品牌时代迈进 未来销售将持续增长
发布时间/Release time:2014-07-28        浏览次数/Views:293        返回列表/Backlist
      2013年欧债危机的阴霾始终缠绕着欧洲,全球经济受此影响并没有像美国那样快速復甦。预计欧洲债务危机在未来一段时间内依然将对全球经济产生一定的负面影响,面对着整个实体经济面临去槓桿化、去库存的压力下,各个行业的企业经营显得困难重重。

但是所谓的危机,有危险,也有机会,奢侈品行业作为对经济危机相对不敏感的行业,只要能够制定正确的战略,依然能够在经济低迷的时候取得强劲增长,奢侈品行业龙头普拉达就是在危机中抓住了机遇。

普拉达主要是销售豪华手袋、鞋子和时装配饰的意大利时装。普拉达公布,截至今年4月30日止季度业绩,录得收益净额7。78亿欧元(下同),净收入1。05亿元。期内零售净销售额6。98亿元,按年增长2。8%,按固定汇率计则增长7。7%。于4月止,直营店网络拥有合共551间,包括11间新增店舖(开设13间,关闭2间)。受惠零售渠道重大贡献,毛利率升74%至5。75亿元。集团逆市录得增长,主要在于集团侧重零售的策略取得巨大成功。

        The haze of European debt crisis  in 2013 still enveloped the whole European, and the global economy affected by the crisis, not like American's economy, didn't revive. It is estimated that in a period of time European debt crisis still had a negative impact on the global economy. Under the pressure of the whole economy facing delevaraging and destocking, The enterprises from all works of life seemed to operate with profound difficulty.

      However, the so-called crisis, having not only danger but also opportunities, the industry of luxuries, as  one not sensitive to the economic crisis. As long as the right strategies were established, still achieved strong growth during the time of economic depression. The leader of the industry of luxuries grasped the opportunity in this crisis.

      Prada mainly markets luxurious bags, shoes and Italy fashionable clothes with Italy accessories. Prada announces that until April 30th of this year the quarterly peformance, net income of 0.778 billion, increasing by 7.7% by the fixed exchange rate.Until April, the chain store has the amount of 551, including 11 stores newly established. Owing to the major contribution of retail outlet. the gross profit rate increased by 74%, valuing 0.575 billion. The record of  the marketing inversion increased ,mainly lying in the strategy of the group particularly emphasises on retailing achieved great success.
     
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